Nicotine pouches, reimagined by women.
One of a kind flavours for that queen energy.
SLAY THE DAY
A female-led brand, flavours, strengths, and style that fit your vibe. A new kind of pouch for that bold and daring feminine main character energy.
Step into your power with Slay.
Bold flavours to move with your mood — fit your life and your vibe.
Mini pouches that nestle comfortably and discreetly under your lip.
Sleek, tactile, slim cans — proof that confidence can look this good.
Just a smooth, balanced lift — no smoke, no smell, no stepping outside.
Strengths tuned for you: 3 mg · 6 mg · 9 mg.
Discover a new way to enjoy nicotine.
Tobacco-free, smoke-free, and made with clean, pharmaceutical-grade nicotine — designed for a smooth, confident experience.
From soft, dreamy blends to bold, vibrant notes, every pouch delivers premium flavour.
Crafted to be smoother and more refined than anything you’ve tried before.
Five irresistible flavours and three strengths, so you can personalize your vibe and slay your day, your way anytime, everywhere.
Find your perfect match.
What is your vibe?
First time? We've got you.
Use one of the lower nicotine Slay pouches first.
Follow these simple steps and enjoy your first Slay moment like a pro:
01
Place the pouch gently under your upper lip - no chewing needed.
It’s super discreet, so you can slay anytime, anywhere.
02
Enjoy the flavor and let the nicotine do its magic.
The slight tingle? That’s how you know it’s working.
03
Let the pouch work its magic for up to max 30 minutes.
Don’t swallow.
04
After you finished, remove the pouch and dispose it in the top bin. Grab a fresh one whenever you need a new vibe.
Join the Slay Squad.
Get 30% OFF your first order by registering